You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Artificial Intelligence.
ANA has found 86 results for you, in 435 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
September 27, 2023
×

Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/human-or-ai


Research papers

An Innovative Approach to Employee Experience

This is the story of how Judo Bank changed the way it listens to its people, proving that supporting the well-being and happiness of its people makes for happy shareholders, supporting the old adage ?happy people make productive people?. It all...

Catalogue: Congress 2023
Authors: Garreth Chandler, Laurie Hibbs, Ben Griffiths
September 27, 2023
×

Citation

Chandler, Hibbs and Griffiths (2023a, September 27). An Innovative Approach to Employee Experience . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-innovative-approach-to-employee-experience


Research papers

Owning Inspiration

Enabling inspiration for its users is the core of Pinterest?s mission, and it is always actively exploring new and innovative ways to measure this mandate. In 2021, Pinterest approached Firefish with a unique challenge; to understand inspiration and...

Catalogue: Congress 2023
Authors: Daron Sharps, Martyn Hill
September 27, 2023
×

Citation

Sharps and Hill (2023a, September 27). Owning Inspiration. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/owning-inspiration


Research papers

ChatGPT, What?s All the Fuss?

In just a few short months, access to revolutionary new Artificial Intelligence (AI) tools has fundamentally shifted the way that thousands of companies conduct business, and as a fundamentally technology-driven industry, market research is changing...

Catalogue: Congress 2023
Authors: Sandy Casey, Tim Brewer
September 27, 2023
×

Citation

Casey and Brewer (2023a, September 27). ChatGPT, What?s All the Fuss?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/chatgpt-what-s-all-the-fuss


Research papers

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
September 27, 2023
×

Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale


Research papers

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo
Company: PepsiCo
April 25, 2023
×

Citation

Sciarretta and Castillo (2023a, April 25). The Future of Research is Here . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-of-research-is-here-


Research papers

Measuring the Unmeasurable Future: A New Strategic Foresight Methodology

At McDonald's, we believe that creating impact is all about the choices we make about the future. As a business, as people and as a wider society, we all face similar issues with seemingly umprecedented uncertainty and dizzying speed of change. in...

Catalogue: Forecast. Forward. Faster
Authors: Joanna Lepore, Yannis Kavounis
Companies: McDonald's Corporation, Descartes and Mauss
February 28, 2023
×

Citation

Lepore and Kavounis (2023a, February 28). Measuring the Unmeasurable Future: A New Strategic Foresight Methodology. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-the-unmeasurable-future-a-new-strategic-foresight-methodology


Research papers

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Authors: Judith Passingham, Mike Cooke
Company: ESOMAR
September 23, 2022
×

Citation

Passingham and Cooke (2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research-


Research papers

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author: Dharmendra Jain
Company: Kantar Kenya
September 23, 2022
×

Citation

Jain, D. (2022a, September 23). Hello DIA! What do you think about my hypotheses?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/hello-dia-what-do-you-think-about-my-hypotheses-